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Brandweek, Jan 31, 2000
New York-based NBC and Flooz.com, the online gift currency Web site, jointly announced strategic alliance agreements. As part of the alliances, NBC will make an investment in Flooz.com that includes equity and on-air promotion, and Flooz.com has secured a deal with NBC Internet (NBCi) for a preferred tenancy within NBCi's Internet portal, Snap.
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