YM, MTV Sets Sights on Teens with Shared Values

Brandweek, Jan 31, 2000

NEW YORK--YM magazine, looking for "synergy between two powerful teen brands with shared values," teams with MTV personalities for a 28-page section in its March issue. YM last had a celeb guest editor, Kevin Williamsom, two years ago, but the upcoming project is "more deep-tissue," said editor in chief Diane Salvatore.

MTVVJ Carson Daly interviews pop stars Enrique Iglesias, TLC's Chilli, Jessica Simpson and 98[degrees]'s Jeff Timmons, with whom he appears on the mag's cover, other VJs guest-write standing YM columns such as Guy Guide (Tom Green and Tyrese) and Coping Clues (Ananda Lewis).