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Industry: Email Alert RSS FeedRealNetworks Teams with NBA.com on Video Deal - BA.com TV - Brief Article
Brandweek, Jan 29, 2001
NEWYORK--Under the terms of a new partnership with the National Basketball Association, RealNetworks' RealPlayer, through its GoldPass subscription service, will provide a streaming video and audio feed of NBA.com TV, the league's 24-hour digital television network. The deal marks the first time a cable provider and Internet subscription service have joined forces.
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In addition, RealPlayer will sponsor the "My Highlights" section of NBA.com, and RealNetworks will sponsor the slam dunk contest at this year's All-Star Weekend in Washington, DC. The 2001 NBA.com Slam Dunk presented by Real airs on TNT as part of the NBA All-Star Saturday Night events on Feb. 10.
COPYRIGHT 2001 BPI Communications, Inc.
COPYRIGHT 2001 Gale Group
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