Brandweek

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Articles in Feb 5, 2001 issue of Brandweek

• Mad Looks At lighter Side Of Advertising - magazine adds advertising in full color issue - Brief Article
  by Mike Beirne
• Oreo Revs Up with Earnardt Race Car Sponsorship - Brief Article
• Web Links For Dummies - Brief Article
  by Becky Ebenkamp
• Leapnet, TeaLeaf Team - Brief Article
• This Fine Wine is Worth a Cool Million - taste test campaign, sweepstakes - Brief Article - Statistical Data Included
  by Kenneth Hein
• Miller Eyes Southeast Markets in New Icehouse TV Spots - Brief Article
• Saucony Laces Up for Lifestyle Effort; All-Star is AmEx, Amtrak's Next Stop - Brief Article
  by Hilary Cassidy
• Marketers Can Help Sell Widgets Too - Brief Article
  by John Bissell
• ESPN Tests Interactive TV Platforms - Brief Article
  by Jennifer Owens
• Sun Gets Serious - Sun Microsystems' new ad campaign - Brief Article
  by Todd Wasserman
• Diet Coke, Moviefone Reprise Red Carpet Premiere - Brief Article
• The Surf Report - Online travel reservations - Brief Article - Statistical Data Included
  by Becky Ebenkamp
• Negotiating the Hazards - Industry Overview - Statistical Data Included
  by Chuck Stogel
• Up Next for Chrysler: 'Right-Sizing' Marketing with More Promos Ahead - Brief Article - Statistical Data Included
  by Karl Greenberg
• Woolite Takes Swipe at Moist Clean-Ups - Brief Article
  by Christine Bittar
• Newswire - advertising news briefs - Brief Article
• My Hair Will Go On - Brief Article
  by Becky Ebenkamp
• Banner blindness - Brief Article
  by Kipp Cheng
• Coke Classic Puts Non-IPG Shoes on Ice - agencies not owned by Interpublic Group - Brief Article
  by Kathleen Sampey
• Lipton Stirs $25M into Multi-Media 'Sizzle' Campaign - new campaign for Sizzle and Stir products - Brief Article
• Crouching Tiger, Hidden Promo; Odyssey Sets Sail - Brief Article
  by David Finnigan
• Bubble's Back - Dubble Bubble - Industry Overview - Statistical Data Included
  by Mike Beirne
• Wirestone Acquires Two Midwest I-Shops - Brief Article
  by Erik Gruenwedel
• Miller Lite Drafts Nascar, CART Idols For New Round of Prime Time, Net - Brief Article
  by Mike Beirne
• Terri, Howie Hawking TracFone Wireless for Radio Shack - Terri Hatcher, Howie Long - Brief Article
• Living in the Bacterial World - Brief Article - Statistical Data Included
  by Becky Ebenkamp
• Costas Combo to Debut - On the Record with Bob Costas, a combination television/Web program - Brief Article
• What Does it Take to Stop Traffic? Ask Chi-Chi's - Brief Article
  by Mike Beirne
• 7-Eleven, Seeking Gen Y Coffee Fans, Taps Seinfeld Alum for Radio Pitch - Brief Article
  by Kenneth Hein
• Newswire - Brief Article
• I Queried Paul - Brief Article
  by Becky Ebenkamp
• CNET Combats Banner Blight With New Ad Units - Brief Article
  by Sarah J. Heim
• Hail The Goddess - Nike introduces new women's shoe line - Brief Article
  by Hilary Cassidy
• Maytag Opens Door for 'Widest' Side-by-Side Fridge - Brief Article
• Despite Hints of an Economic Slump, The Fiesta's Not Over for Kraft, Pepsi - Brief Article
  by Sonia Reyes
• Oldsmobile Brand Just Fades Away - Brief Article
  by Jacques Chevron
• Posterchildren for the Postmodern World
  by Becky Ebenkamp
• Iomega's Cure for the Common Virus? Zip - new ad campaign - Brief Article
  by Todd Wasserman
• Ritz-Carlton to Launch High-End Timeshare Lodgings - Brief Article
• Camelot In My Back Yard - Brief Article - Statistical Data Included
  by Becky Ebenkamp
• QuinStreet Designs Store - Brief Article
• A Heartland Toast: Milk Money That's Tax Free - Shake - Brief Article
  by Mike Beirne
• Candy Maker Hopes Some Like it Hot - Foreign Candy - Brief Article
  by Mike Beirne
• In Demand Ramps up Sports Pitch for Digital Cable TV - Brief Article
• Porn In The Nua - Brief Article
  by Becky Ebenkamp
• Evian to Bottle Ads - Brief Article
• Letter from paris - Brief Article - Column
  by Ginger Danto