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Industry: Email Alert RSS FeedAbsolut Pours Kissing Cosmo into Regional Mardi Gras
Brandweek, Feb 15, 1999
WEST HOLLYWOOD, CALIF.--Absolut this weeks kicks off its 6th annual Absolut Mardi Gras celebration tying in with 45 local businesses for a 31-day fest that includes a roster of on-premise promos and drink specialties, including the Kissing Cosmo. The Bacchanalian street festival will feature a three-week scavenger hung and Bead Bust, the giveaway of the trademark beaded necklaces.
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To commemorate Valentine's Day, some bars served Absolut/Godiva martinis. Community businesses will donate proceeds to Homestead Hospice & Shelter.
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