The proposed merger

Brandweek, Feb 15, 1999 by Catharine P. Taylor

The proposed merger of Lycos and USA Networks had some interesting ripple effects last week. Lycos stock took a dip, causing investors to wonder if the Internet bubble, too, would burst. Then Lycos' prime shareholder; CMGI, said it may vote against the union. It could be the most likely explanation for all this is that Lycos played merger musical chairs at the wrong time.

It will be awhile before any of these portal mergers prove to be anything but hype.