Microsoft Ramps $150M Net Push; Windows 2000 Here

Brandweek, Feb 14, 2000

REDMOND,WASH.--Microsoft this week breaks a $150 million TV and print effort for its MSN Internet service. The campaign, via McCann-Erickson, S.F. and N.Y., centers around a group of men and women set up in an empty house in a Real World-meets-the-Web experiment, called the MSN Project," where they order furniture, food and everyday needs exclusively via the net in cinema verite style.

Print ads and a Web site support. Future Brand, a N.Y.-based McCann subsidiary, created MSN's new butterfly logo. Microsoft also launches Windows 2000 with a benefit concert featuring Santana in San Francisco on Feb 17; upcoming $l00M estimated TV push will carry theme song format, similar to Windows 95 effort.