Brandweek

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Articles in Feb 12, 2001 issue of Brandweek

• Ice, Ice Baby - Guinness Bass Import Co., marketing campaign - Brief Article
  by Kenneth Hein
• Newswire - includes, Levi Strauss and Co. marketing campaign - Brief Article
• Pepsi Spears Britney for Multi-faceted Endorsement Pact
• Next On The Trend Alert: Kiddie Coffee Klatches?
  by Becky Ebenkamp
• Lot2l - ad agency profile - Brief Article
  by Janis Mara
• Bryant Laces Up for Launch of New McD's Sandwich - Mcdonald's Corp. marketing campaign to feature Kobe Bryant - Brief Article
• Clif Bar Adds Flavorful Roster of Snack/Energy SKUs
• It's a Small WorldCom After All, Internet Unit Uunet Discovers
  by Todd Wasserman
• Digitas - activity in 2000
  by Ann M. Mack
• Teens Stoke Passions with Tabitha and Timmy - Swatch, YM team for soap opera promotion - Brief Article
  by Becky Ebenkamp
• Benetton Bounces Back - Benetton Group S.p.A., marketing campaign - Brief Article - Statistical Data Included
  by Sandra Dolbow
• Kids' WB!, Nintendo Launch Scholastic Reading Challenge - Nintendo Company Ltd., Warner Bros. market Pokemon movie - Brief Article - Statistical Data Included
• Newswire
• VoiceStream Wireless
  by Todd Wasserman
• R/GA - profile of the ad agency - Brief Article
  by Jennifer Owens
• Love on the Rocks And Among the Rubble, Body Paint Included - Alize de France promotion - Brief Article
  by Christine Bittar
• Starwood Tees it Up with PGA Tour as Official Hotel - Starwood Hotels and Resorts Inc., named official hotel of Professional Golfers' Association - Brief Article
• Century 21 Swings for Home Run; L'il Debbie, L'il League: Big Promo
  by Hilary Cassidy
• Spongebob, Pals Soak Up; Heinie, Subaru Eye Men - marketing news briefs - Brief Article
  by David Finnigan
• OgilvyInteractive - ad agency profile - Brief Article
  by Erik Gruenwedel
• Designated shopper - portrayal of Italians in advertising - Brief Article
  by Laura Shanahan
• Dragon Ball Fires Up Brach's - Brach's Confections, FUNimation Prouctions Inc. to market new fruit candy - Brief Article - Product Announcement
  by Sonia Reyes
• Nascar Gives Green Flag to New 'Family' Campaign
• Tequila Maker: Pink = Fun
  by Kenneth Hein
• DOT-CALM - interactive ad agencies prepare for 2001 - Brief Article
  by Janis Mara
• Choose Your Partner: E-tailers Face Reality - the state of Internet toy stores - Statistical Data Included
  by Becky Ebenkamp
• Miracle-Gro Seeds TV, Radio, Print; $20M Push Targets Spring Planters - Scotts Miracle Gro Products Inc., marketing campaign - Brief Article - Statistical Data Included
  by Kenneth Hein
• Hanes Makes Seamless Transition, Expands Cotton Underwear Line - Hanes Her Way - Brief Article
  by Sandra Dolbow
• Talbots' Cause Program Rewards Unsung Heroes
• Chicks and Balances
  by Becky Ebenkamp
• 3Buddies.com - profile - Brief Article
  by Sarah J. Heim
• Hormel Takes Herdez North of Border w/$4M - Hormel Foods Corp. Herdez Mexican brands - Brief Article
  by Sonia Reyes
• Virgin Ready to Roll with Fusion Water Lineup
• MoonPie Adds Flavors, Preps for Spring Launch
  by Sonia Reyes
• Hooked On Phone - Ics - teenagers' attitudes toward cellular phones and pagers - Brief Article
  by Becky Ebenkamp
• A Knock-down Drag-out Fight - Mattel versus Hasbro in the toy market - Statistical Data Included
  by David Finnigan
• [0] Newswire - includes; L'eggs Brands Inc., point-of-purchase campaign - Brief Article
• Satellite Net Beaming $50M Support for Ultimate TV - WebTV Networks Inc., marketing campaign - Brief Article
• GM Hitches Hispanic Internet Effort to Univision Wagon
• ISPs EarthLink and AT&T
  by Todd Wasserman
• AGENCY.COM - interactive marketing agency's activity
  by Karl Greenberg
• Coty Woos Shoppers with Free V-Day Spree - Cotyshop.com, Valentine's Day - Brief Article
  by Kenneth Hein
• Dial Adds Soap Media, Hits Price on 'Tabs' - Dial Corp. to market laundry detergent tablets - Brief Article - Statistical Data Included
  by Christine Bittar
• Polo and Panasonic Make Music Together
  by Sandra Dolbow
• Energy Brands Tightens Beverage Lid, Cans Six SKUs
• Couch Calisthenics
  by Becky Ebenkamp
• The Top 50 Interactive Agencies - Illustration
• That's All Folks: Black, Jones Say Bye - Jim Black, Hasbro Inc.; George L. Jones, Warner Bros., resignations - Brief Article
  by David Finnigan
• Tennessee Dumps Grand Ole Approach
  by Mike Beirne
• Early Times Meets Modern Times in Packaging
• When The Latter Day Saints Co Fuming Mad - Mormons protest beer billboard in Utah - Brief Article
  by Becky Ebenkamp
• Toys & Movies: Always? Never? Sometimes! - the risk of obtaining licenses for toys from the entertainment industry - Brief Article
  by Seth M. Siegel