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Industry: Email Alert RSS FeedTalbots' Cause Program Rewards Unsung Heroes
Brandweek, Feb 12, 2001
HINGHAM, MASS.--Talbots, the specialty retailer of classic women's apparel, will recognize customers' community service efforts via $1,000 shopping sprees and $1000 donations to select charities. Ads running in USA Today and newspapers in 200 markets-with the headline, "Good Deeds Often Go Unnoticed.
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Not This Time"--ask readers to complete in-store entry forms for consideration. Charities include American Red Cross, Dress for Success Juvenile Diabetes Research Foundation and others. Talbots and Arnold Worldwide of Boston developed the campaign.
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