Talbots' Cause Program Rewards Unsung Heroes

Brandweek, Feb 12, 2001

HINGHAM, MASS.--Talbots, the specialty retailer of classic women's apparel, will recognize customers' community service efforts via $1,000 shopping sprees and $1000 donations to select charities. Ads running in USA Today and newspapers in 200 markets-with the headline, "Good Deeds Often Go Unnoticed.

Not This Time"--ask readers to complete in-store entry forms for consideration. Charities include American Red Cross, Dress for Success Juvenile Diabetes Research Foundation and others. Talbots and Arnold Worldwide of Boston developed the campaign.

COPYRIGHT 2001 BPI Communications, Inc.
COPYRIGHT 2001 Gale Group
 

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