Newswire

Brandweek, Feb 21, 2000

Proctor & Gambles 3-SKU Fat Free Pringles sports bold new packaging in vibrant blue that features a heart around a saddle-shaped chip to convey the Olestra-containing chips healthy benefits and differentiate it from other Pringles varieties. Package designed by Deskey, Cincinnati... Pillsbury bought Kerry's DCA Bakery business in the U.S.

and Canada for $100 million; DCA sells bakery mixes, fillings, icings and glazes... Unilever and female-oriented Web site iVilage teamed to form a new, independently managed Internet outfit which will focus on beauty, personal care and advice. Unilever will provide substantial capital for the $200 million, NewYork-based venture. David Stem, former vp of Unilever's Interactive Brand Center, named CEO... PERSONNEL: Jeremy Grayzel named president of VNU eMedia, an electronic commerce entity under the umbrella of VNU Business Media. Grayzel formerly was president/CEO of GrayFire Information Services. VNU is the parent company of Brandweek... FOR THE RECORD: To clarify ownership in a reference to Earths Best (Brandweek, Jan. 24), the brand is a unit of Ham Food Group, Uniondale, N.Y H.J.Heinz, Pittsburgh, owns 19.5% of Ham... In the New Campaigns section (Feb. 7),the ad agency for Viejas Casino should be Matthews/Mark, San Diego... McKinney & Silver Raleigh, N.C.,ad agency for Ben & Jerry's, played a role in devising promo activities described in a news story (Feb.14) ... In previous issues, the dates supplied for our Calendar listing of IIR,s "Your Brand & the Bottom Line" conference at the Double Tree Hotel in NewYork were wrong. The correct dates are March 20-21.