Blue Men Return to Help Intel Hype Pentium 4 - Intel Corp. advertises Pentium 4 chip with Blue Man Group - Brief Article

Brandweek, Feb 19, 2001

SANTA CLARA, CALIF.--Intel this week breaks a $300 million campaign for its Pentium 4 chip, recalling performance troupe Blue Man Group, which it used for its Pentium III ads. The effort, via Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York, shows the three Blue Men building a "4" with white tubes, a central feature in Blue Man's act.

One stretches a tube while drumming on it and the pitch becomes higher as it stretches. When the 4 is constructed, the Blue Men rock out to swelling music. Intel released Pentium 4, which is used in high-end PCs from Compaq, Hewlett-Packard, Dell and others, in November with little fanfare (Brandweek, Nov 13).