Brandweek

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Articles in March 1, 1999 issue of Brandweek

• Kocktail Kahlua - Allied Domecq's ad campaign
  by Theresa Howard
• Universal Licensing Crash, Spyro Properties
• Labatt Takes New Tack On Mexbrews for Anglos
  by Gerry Khermouch
• Surfing with Card Sharks
  by Pam Tournier
• Media Matrix
• JamTV Sings New Tunes.com
  by Susan Kuchinskas
• Cobra Cleans House in Marketing Department Reorg
• RC Eyes Dew-ers with Edge - RC Cola introduces RC Edge cola
  by Theresa Howard
• Green Giant Jumps on the Goes-with-Chicken Bandwagon
• Snapple Partners with Comic Relief In Cause Component of Jokey Promo
  by Gerry Khermouch
• Can We Talk? It's RemarQable
• Changes.com: CNet Revamps Site and Channels
  by Susan Kuchinskas
• Alcone Snares UDV White Liquor
  by Theresa Howard
• Milky Way Unwraps New, Repositioned Candy Bar
• Reebok Eyes Business Beyond Footwear, Apparel
• New Balance Grows Into Kids Market - New Balance Athletic Shoe Inc
  by Terry Lefton
• The pundits don't - drugstore.com Web site
  by Catharine P. Taylor
• FAST Revs Up Ad Standards - onine ad formats
  by Adrienne Mand
• Conveying Honor, Heroism on a Mug - USS Hornet
  by Stephanie Thompson
• Popping The Price Cap In Beer - Labatt USA
  by Gerry Khermouch
• Moore Signs with Sega in Time for Dreamcast Debut - Peter Moore
• Newswire
• Fox Interactive Plays with Big Dogs
  by T.L. Stanley
• @Home Study Lays Down Broadband Mat - study of interactive ads
  by Adrienne Mand
• Advertisers' Favorite Femmes Love the Net
• Branding Becomes The Hallmark of Religious Experience
  by Stephanie Thompson
• Best Buy Edges Up Its CD Biz with Unknowns - to spend $3 million on media
  by Christine Bittar
• Promotions Spice Pace Sponsorship Tie to Nascar - Brief Article
• Frito Preps Big Sacks of Little Bags
  by Stephanie Thompson
• New Games in Sony's Parlor
• broadcast.com - Trimark Pictures and Netcaster broadcast.com inked deal
• Hasbro Pumps Some Hollywood into Cap
  by Mike Beirne
• Some Issues Are Worth Getting Angry About - Panel Discussion
• MasterCard Back with Cup - contract with FIFA
  by Terry Lefton
• Newswire
• General Mills-Sony PlayStation Tie-in To Meld Complementary Demos
  by Stephanie Thompson
• How About A "He Who Dies With The Most Toys Wins" Model?
  by Becky Ebenkamp
• R.R. Donnelley On-Line Services - and Multimedia Live to provide e-commerce services
• Movers
• Cushman & Wakefield Depicts Global Clout in New Logo
• Farley's Set For Episode I - Farley's Fruit Snacks
  by Stephanie Thompson
• Land O'Lakes Goes Back To Direct TV - Brief Article
  by Stephanie Thompson
• Adidas Looks for More Retail Oomph Out of Team Sponsorships
  by Terry Lefton
• Visa Gets Wired With HotBot
• Amazon.com
• Air Crisps and Planters Take Center Court in Nabisco's NCAA Reprise
  by Stephanie Thompson
• Designated shopper - humor
  by Laura Shanahan
• Chic Jeans Sets $9M Media Return To Strains of Club Fave 'I'm Beautiful'
  by Becky Ebenkamp
• A&E Assembles Literary Armada To Help Buoy Hornblower Films - Brief Article
  by T.L. Stanley
• Subway Steps Up Kid Appeals with Nick
  by Theresa Howard
• It Takes 'Vision' to Play Brand Hopscotch
  by Nick Shore
• MTV, VH1 and Nickelodeon - launched new web sites
• Dawson's Geek
  by Kipp Cheng
• Spalding 'Finalizes' Exec Changes, Rehires Workers
• Sale Bolts Promos at Ailing Universal
  by T.L. Stanley
• Yahoo! Orders up Prime Cuts of Sci-Fi - Brief Article
  by T.L. Stanley
• Liberty Puts Employees Out Front - Liberty Mutual's advertising campaign
  by Andrew McMains
• Local Flavor
  by Theresa Howard
• Marathon Innovations - introduces software for advertising agencies
• When Everything Old Is - Octavo Editions
  by Ken Coupland
• Newswire - News Briefs
• Viacom Readies Global Pitch Touting Web Sites
• Beck's Tees Off with Celebrity Golf Championship - Brief Article
• Hanes Adds Seasonal Lift to Top Line - Sara Lee's Hanes Hosiery
  by Becky Ebenkamp
• 24/7 Names Blue Marble AOR
• E-Comm-O-Matic: Firm Offers Prefab Web Shops - Sitematic Corp. introduces web site design program
  by Susan Kuchinskas
• What a Marvelous Time for a MoonPie - Chattanooga Bakery's advertising campaign
  by Stephanie Thompson