Brandweek

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Articles in Feb 28, 2000 issue of Brandweek

• Less Is More
  by Becky Ebenkamp
• P&G Gives 'No Rinse' Cascade Tabs a Major Push
  by Christine Bittar
• Cracker Jack's Wild Pitch
  by Theresa Howard
• Food Net, with Partners, Targets Parents of School Kids
• Guinness Pours It on In Chicago
  by Gerry Khermouch
• Mining Everyone's Business
  by Todd Wasserman
• Contact Lens E-tailer Unveils Online Ad Effort
  by Janis Mara
• McKelvey Offers Fan Guide Alternative
  by Terry Lefton
• American Greets Target Demo with Bubblegum Music
• Marvel Leaps for Superhero Demos En Route to Big Screen Adventures
  by T.L. Stanley
• Teen-Y Shoppers
  by Becky Ebenkamp
• At last week's luncheon
  by Kipp Cheng
• Fashion Plates Aplenty, on Screen and Off
  by T.L. Stanley
• Newswire
• WB Inks Help for Potter As Licensees Dream Big
  by T.L. Stanley
• Continental Tire Drives Image, Sets Links with Taylor Made, Amazon.com
  by Jeff Green
• Numbers Racket
  by Becky Ebenkamp
• Clickhaus Opens Doors For Outside Business
  by Janis Mara
• Look Ma, No Wires: Olds Sees Potential In Palm
  by Jeff Green
• BK: SKUs OK
  by Theresa Howard
• Canandaigua's Vlosky Notches His Last 'K'
  by Gerry Khermouch
• Chevrolet Sponsors Up with People, Winter Olympics Relay
• Activision Flies with Hawk to Grab Gamers
  by Todd Wasserman
• Plotting Your Foray into Dot.com-land
  by John Bissell
• Fandom Kicks Off Web Sweepstakes
  by Erik Gruenwedel
• Kitzens a Vet, Now in the Driver's Seat at Lexus
  by Jeff Green
• Beck's Reprises Putting Promo, Boosts Purse to $10M
• Gateway Clicks with Office Max on In-Store Locales
• Dole, Yoplait Draw on Kids
  by T.L. Stanley
• Correction
• Book Battle
  by Karen J. Bannan
• Hot Time In Old Latrobe
  by Gerry Khermouch
• Corona Tweaks Advertising, Ups Media Spend to $25M
• Newswire
• Wary of AOL, Microsoft Revs WebTV
  by Todd Wasserman
• Rebel With A Chafing Problem
  by Becky Ebenkamp
• NBCi Signs 3-Tier Deal To Plug ePod Showcase
  by Ann M. Mack
• Just Stick That Pizza Into the Slot
  by Mike Beirne
• David Unleashes its Biggest Pitch for Sunflower Seeds
• Fila Boosts Spending, Plays Hard and Soft
  by Terry Lefton
• PT Cruiser Craves Ardent Owners
  by Jeff Green
• Nestle to Purchase PowerBar, Maintain 'Don't Bonk' Line
• Bittersweet Tale: Candy Makers Attempt to Rise Above Rival Suckers
  by Mike Beirne
• Zap.com Unveils 2.0
• CoolEmail Marketing Targets New Rural Users
  by Erik Gruenwedel
• Other Moves
• Value-Priced Doral Touts Enhanced Smoking Experience
• Sega Accesses Info-Watch Partnership with Swatch
• Chase Looks Abroad for Global Imaging Effort
  by Christine Bittar
• Manana's Opportunities
  by Becky Ebenkamp
• Slate Signs Book Deal
• NextCard Hawks Internet-Only Visa With Multiple Banner Ad Executions
  by Kipp Cheng
• Parke-Davis Coughs Up for Kid's Formula
  by Christine Bittar
• Turner Nets lie-ins for Month-Long Oscar Promotion
• Wedgewood Takes its Shot via $5M Direct Pitch
• NikeTown Really Comes Alive in 'Bracketville'
  by Terry Lefton
• CondeNet Shares Content
• GetRelevant Promises Low-Cost Customer Leads
  by Eileen Mccooey
• Premier Revs up for Stock-Car Racing
  by Mike Beirne
• Polaroid's Lucas Off to Dot.com
  by Todd Wasserman
• Brandy Sings Praises for DKNY Jeans in Ads, Appearances
• Newswire
• Yes, We'Ll Have E-Bananas
  by Becky Ebenkamp
• TVGuide.com Redesigns
• Private Lives
  by Eileen McCooey
• Art of noise
  by Jesse Kalisher