Brandweek

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Articles in March 30, 1998 issue of Brandweek

• 'Titanic' awareness is unsinkable, but Paramount still seeks video allies
  by T.L. Stanley
• Adidas, Pro Player wait out MLB on-field deal - Major League Baseball
  by Terry Lefton
• Kraft gives more juice to food service unit via CBS/Dr. Quinn tie
  by Stephanie Thompson
• Chasing Sergio; Sergio Zyman picked himself up after the New Coke debacle and became keeper of the brand equity flame at Coca-Cola - Coca-Cola''s chief marketing officer leaving in May 1998
  by Karen Benezra
• Choosing a good wine only half the battle - Packaging - Column
  by Thomas Pellechia
• A little shop talk - consumer behavior
  by Wendy Liebmann
• Private labels under new pressure - Legal View - Column
  by Jeffrey Edelstein
• Wildcat strike: MLBPA deal stirs up troubled car biz - Major League Baseball Players Association
  by Terry Lefton
• EMC's short game - 'EMC Effect' marketing program
  by Tobi Elkin