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Articles in April 13, 1998 issue of Brandweek
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Big brand Bill Clinton - Column
by Alice Uniman - Cable TV facts: as published in CAB 1998 - advertising supplement - On Cable - Illustration
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Choice drops case to focus on brands
by Shannon Stevens - Milano expands reach by becoming an everyday reward - advertising supplement - On Cable
- Wizards of the Coast conjures up a higher profile - advertising supplement - On Cable
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Next! 'GenerationNext' theme, CMO Swette on the outs at Pepsi
by Karen Benezra - Simmons bowls a winning game on cable - advertising supplement - On Cable
- Food bites flavor: Kraft campaigns - advertising supplement - On Cable
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Where the boys are
by Becky Ebenkamp - A big TV presence for a consumer electronics giant - advertising supplement - On Cable
- The eyes have it: cable applies its lens to consumers - advertising supplement - On Cable
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A fuller regalia - Brands at Work - Auto Focus II
by David Kiley - Subway brands with a smile and a bite - advertising supplement - On Cable
- Old Navy shakes up key retail seasons - advertising supplement - On Cable
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BMW to the M power - Brands at Work - Auto Focus II
by David Kiley - Western Union fine-tunes its message - advertising supplement - On Cable
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