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Articles in June 8, 1998 issue of Brandweek

Bowling, Pit Style - Nascar-licensed bowling centers
by Terry Lefton
Boxed In - nostalgic hot-rod themed merchandise success
by Becky Ebenkamp
In-Store Demos: Poor, and Getting Poorer - product demonstrations
by Dan Ailloni-charas
Death Becomes Her - merchandising of Buffy the Vampire Slayer television program
Game-Software Marketers Seek lies That Might Bind to Broader Demos - wider audience sought by electronic game market
by Tobi Elkin
where the ratings end AND MERCHANDISING BEGINS - innovative merchandising of television programs
by T.L. Stanley
Dell Delivers - new ad campaign, "Be direct."
by Tobi Elkin
Designated shopper - retail needs to offer unconventional shopping experiences
by Laura Shanahan
Gross Effects - increased merchandising of South Park cable television program
by T.L. Stanley
BABIES - Nickelodeon's Rugrats characters combine with Cambell's soup, Lincoln-Mercury and Blockbuster for marketing plans
by David Kiley

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