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Mike Beirne "Mars Extends M&M's Crisp-ward; Toy Candy Surges Past Fad Status". Brandweek. FindArticles.com. 30 Dec, 2009. http://findarticles.com/p/articles/mi_m0BDW/is_n26_v39/ai_20892131/
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Articles in June 29, 1998 issue of Brandweek
-
Perilous Trend: Trying to Spot the Trends - Column
by Alice Uniman -
The Future of the Industry - Hybrid DRTV - direct response television advertising
by Tim O'Leary -
Mars Extends M&M's Crisp-ward; Toy Candy Surges Past Fad Status
by Mike Beirne -
Art of noise - Noah's New York Bagels Inc. changed ownership, lowered quality - Column
by Jesse Kalisher -
DTC Ads Provide the Right Prescription - direct-to-consumer marketing of pharmaceuticals
by Susan Miller - Not Just Playing Around - marketing computer games
-
Audi Out and About
by David Kiley -
All the sports that're fit to dish - impact of direct broadcast satellite TV on professional sports broadcasting
by Terry Lefton - Digital Profits - Eastman Kodak Co.'s successful infomercial
- MLB's New Licensing Chief: Innovation Needed - Major League Baseball VP-licensing Howard Smith - Interview
-
The couch potato conundrum - direct broadcast satellite television
by Tobi Elkin
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