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Terry Lefton "Falling stars: sneaker companies are trying to re-engineer their brands at a time when basketball stars are drawing less teen idolatry - includes related article on continuing expansion of athletic shoe market". Brandweek. FindArticles.com. 30 Nov, 2009. http://findarticles.com/p/articles/mi_m0BDW/is_n5_v39/ai_20235102/
COPYRIGHT 1998 BPI Communications, Inc.
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Brandweek
View more issues:
Articles in Feb 2, 1998 issue of Brandweek
-
Burb's eye-view - how children see commercials - Column
by Ann Hodgman -
Let's get cynical - despite optimism in the media, Americans remain skeptical on many issues - includes related article on customer satisfaction
by Becky Ebenkamp -
GE makes matches - General Electric Co.'s co-marketing strategy
by Tobi Elkin -
The strong fem side of women's sports - Rebuttal - Column
by Donna Lopiano -
Falling stars: sneaker companies are trying to re-engineer their brands at a time when basketball stars are drawing less teen idolatry - includes related article on continuing expansion of athletic shoe market
by Terry Lefton
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