Brandweek

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Articles in Feb 9, 1998 issue of Brandweek

• Ethnic foods marketers: do try this at home
  by Stephanie Thompson
• Would she make it after all? Toy companies today seem addicted to licenses. - the 'she' is Barbie, includes related article on Play-Doh - Cover Story
  by T.L. Stanley
• Fisher-Price, Little Tikes defend preschool turf
  by Karen Benezra
• Minding their own business - individuals aged 14-34 starting their own companies, includes related articles
  by Jennifer Kushell
• Spalding's show shocker: 'Taylor' - and Callaway-compatible balls - PGA Merchandise Show
  by Chuck Stogel
• Repowering the Rangers - Saban Entertainment's Power Rangers
  by T.L. Stanley
• Product placement worth more than its weight
  by Norm Marshall
• The zen of Toy Fair - Interview
  by Seth M. Siegel