Hungry fish snap up the Hover-Lure! - Special Advertising Feature - species-specific fishing lures from Hover-Lure, Fort Lauderdale, Florida

Latin Trade, Dec, 2002

For professional and recreational anglers, understanding the predator-prey relationship is an essential aspect of any successful fishing trip. For more than 300 million years, dragonflies have been the preferred prey of bass and many other types of fish. As dragonflies hover above the water, bass are instinctively drawn to the dragonfly's silhouette and "taps" on the surface of the water.

"When fish are hungry, they go after insects first," says John J. Storelli, president and CEO of Hover-Lure, a Fort Lauderdale, Florida, company. "After millions of years it's embedded in their brains. And of all the insects that fish pursue, the dragonfly is at the top of the list."

Storelli was fishing for bass at one of his favorite fishing holes in the Everglades seven years ago when he discovered this fundamental prey-predator relationship. After several hours of trying various lures without success, he saw "lunker" bass leaping out of the water around him to attack dragonflies that hovered just a few inches above the surface.

Storelli went home and searched in vain for a lure that mimicked the shape, size and color of the dragonfly, then began work on his own product. Returning to Big Cypress, John field tested and tweaked his lure to ensure its success. With a few short casts into heavy cover, he found that bass were striking so aggressively that he had to leave and build new lures.

Today, that research and field-testing has resulted in the "Hover-Lure DragonMaster Kit," a series of unique lifelike lures that resemble the favorite food of large and smallmouth bass, as well as pike, gar, bluegill, trout, sunfish and crappies. "Because the Hover-Lure is based on science, it will definitely help you catch more fish," says Storelli. "Hover-Lure allows you to concentrate on finding the fish, instead of worrying about which lure to use."

Storelli asked noted Florida fishing cinematographer Glen Lau to prepare a video showing bass striking the Hover-Lure, and worked with commercial designers to create lifelike representations of dragonflies in different colors in keeping with the changing seasons.

While constantly improving the Hover-Lure, Storelli discovered an added benefit to his design. The Hover-Lure is virtually snagless and can be cast into hard-to-reach places, including thick weed beds, heavy lily pad patches and fallen timber zones. With its unique design, the Hover-Lure is the only lure that is fished above water, enticing bass to aggressively attack its primary prey.

The Hover-Lure is very easy to cast, Storelli adds. It can be used with a variety of fishing techniques from ultralight tackle to medium and heavy action rods. It is weighted to ensure that the Hover-Lure floats on the water with the floating lure visible to the fish. The Hover-Lure is so easy to cast, that baitcasting and push-button reels work well too.

"The next time you're out on your favorite fishing hole, look around," says Storelli. "You'll see dragonflies and other insects flying around the thickest brush or weed patches--but rest assured under those types of conditions a largemouth bass is waiting for his favorite meal."

With the Hover-Lure anyone has a shot of catching a huge fish, Storelli adds. Whether you are a professional, recreational or novice angler, the Hover-Lure will help you succeed on your next fishing trip.

Storelli says anglers around the world are clamoring for the Hover-Lure. "Retailers throughout the Americas are starting to carry our products," he says, "and we look forward to expanding our distribution channels in the Caribbean and Latin America."

For more information, visit www.hover-lure.com. For a product catalog, please call John Storelli or Jerry Faber at 954-351-2222. E-mail: jjs@hover-lure.com. Hover-Lure is located at 4530 North Dixie Highway, Fort Lauderdale, FL, 33334.