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Ford Gets Even
Latin Trade, Sept, 1999 by Sergio R. Bustos
Ford Motor didn't get angry with Rio Grande do Sul Gov. Olivia Dutra, it got even. The world's second-largest automaker scrapped its planned plant in the southern Brazilian state after Dutra reneged on his pledge to give Ford $260 million in tax breaks and subsidized loans. Ford is now building a $1.3 billion auto factory in Bahia, a northeastern state in Brazil.
"[Bahia] offered us the best infrastructure conditions and an unmatched backing of our project," says former Ford do Brasil president Ivan Fonseca e Silva, who was recently named vice president of strategy and business operations for the automaker's South American operations. Ford had plenty of locations to choose from for its new plant. Bahia was one of seven
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