MCI WorldCom Launches 'MCI 5 Cents Everyday'; Customers Receive 5 Cents Every Evening During the Week and All Weekend Long - Company Business and Marketing

Cambridge Telcom Report, August 16, 1999

Building on the momentum created by MCI 5 Cent Sundays, MCI WorldCom (Nasdaq: WCOM) Monday announced its latest residential calling plan -- MCI 5 Cents Everyday. Now consumers can receive five cents per minute on all state-to-state calls, every evening during the week and all weekend long.

MCI 5 Cents Everyday offers five cents per minute on all residential state-to-state long-distance calls made between 7:00 p.m. and 7:00 a.m. and all day Saturday and Sunday, along with weekday daytime calling for 25 cents per minute, for a monthly fee of just $1.95.

For customers who primarily call during weekday daytime hours MCI WorldCom offers MCI 5 Cents Everyday Plus -- five cents per minute from 7 p.m. to 7 a.m. and 10 cents per minute for weekday daytime calling for a monthly fee of just $4.95.

"With approximately 70% of all consumer long-distance calls being made in the evenings and on weekends, MCI WorldCom is extending the savings of MCI 5 Cent Sundays to every day of the week," said John Donoghue, MCI WorldCom's senior vice president of consumer marketing. "MCI 5 Cents Sundays transformed the way Americans use their phones on Sundays -- the day Americans make the majority of their long-distance calls. Now, MCI 5 Cents Everyday will revolutionize calling on the other six days of the week."

Consumers are invited to sign up for MCI 5 Cents Everyday by calling 800-EVERYDAY.

ACCESS REDUCTIONS MAKE IT POSSIBLE The Federal Communications Commission (FCC) recently lowered access charges -- those fees long-distance companies pay local phone companies to begin and end long-distance calls. As a result, MCI WorldCom is now able to pass those access reductions on to customers in the form of lower rates -- five cents everyday of the week.

"As the FCC continues to force the local phone companies to reduce access charges MCI WorldCom customers continue to see lower long-distance rates," said Donoghue. "Access reductions, along with maximizing our long-distance network capacity during off-peak hours, make MCI 5 Cents Everyday a win for our customers and a win for MCI WorldCom."

CALLING CARDS COUNT TOO Being on the road no longer means paying a fortune to be in touch with those you care about most. With the MCI WorldCom calling card, customers get the same low five cents rate every evening during the week and all weekend long on all domestic state-to-state card calls placed to their home.

MCI WorldCom is a global leader in communications services with 1998 revenues of more than $30 billion and established operations in over 65 countries encompassing the Americas, Europe and the Asia-Pacific regions. MCI WorldCom is a premier provider of facilities-based and fully integrated local, long distance, international and Internet services. MCI WorldCom's global networks, including its state-of-the-art pan-European network and transoceanic cable systems, provide end-to-end high-capacity connectivity to more than 40,000 buildings worldwide. MCI WorldCom is traded on NASDAQ under WCOM. For more information on MCI WorldCom, visit the World Wide Web at http://www.wcom.com.

COPYRIGHT 1999 EDGE Publishing
COPYRIGHT 2000 Gale Group
 

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