BlueGill Personalizes Customer Experience By Integrating Marketing With Internet-Based Billing - BlueGill Technologies' BlueGill Market Direct - Company Business and Marketing

Cambridge Telcom Report, August 30, 1999

With personalized marketing efforts being the key in up-selling, cross-selling and marketing messages to customers, industry pioneer BlueGill Technologies announces the addition of BlueGill Market Direct to its full suite of electronic bill presentment and payment (EBPP) products. BlueGill Market Direct was developed to increase revenue and customer loyalty by enabling companies to deliver targeted banner ads, messaging and loyalty reward programs to individual customers.

"Market Direct allows billers to identify and segment discrete customer groups, and to display banner ads and promotional offers that are of the highest interest to the customer," commented Hal Davis, president and CEO, BlueGill Technologies. "And unlike paper statement enclosures which are limited by fulfillment equipment, Market Direct makes it possible for billers to present thousands of unique messages and images." The BlueGill Market Direct module allows companies to identify data fields and set parameters that enable the delivery of personalized, targeted marketing messages, such as special promotions and ads, to customers via the Internet.

"Market Direct places the marketing development time away from IT and puts it back in the marketing department, with an intuitive web-enabled interface for setting up rules-based marketing applications," says David Jones, Senior VP of Marketing, billserv.com.

BlueGill Market Direct enhances BlueGill i-Series and WebStream products that migrate legacy bill and statement data to the Internet. BlueGill WebStream, launched this week, is a fast, easy-to-implement bill presentment product that can read a standard print data stream and instantly transform it into an HTML or PDF representation for a standard Internet web browser. WebStream is ideal for companies that want to get a jump-start on bill and statement presentment with the opportunity to upgrade to BlueGill's i-Series as they grow their Internet presentment strategy to include more interactive applications.

BlueGill's more powerful and robust application, the i-Series, includes i-Banker, i-Broker, i-Biller, i-Telco and i-Insurance and was developed based on BlueGill's experience in implementing interactive, customized, communications and transactions in multiple industry segments. With XML-based Smart Object technology, the i-Series combines a modular set of industry-specific functions for billing management, business-to-business bills, statements, payment linkage, administration, e-commerce, customer service and marketing and data management.

Founded in 1996, BlueGill Technologies pioneered Internet bill and statement presentment and Monday is an international software development company. BlueGill software provides a powerful platform for the electronic bill presentment and payment (EBPP) industry by transforming legacy systems into interactive Web applications for managing customer relationships. BlueGill software is installed today at financial service institutions, telecommunications companies, utilities and service bureaus in North America and Europe. More information on the Company is on the Internet at www.bluegill.com .