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Industry: Email Alert RSS FeedWestell Technologies Develops and Launches Initiatives Targeted at Internet Service Providers . Leading DSL Manufacturer Creates Strategy to Address ISP Market - ISP - Company Business and Marketing
Cambridge Telcom Report, August 9, 1999
Westell Technologies, Inc. (Nasdaq: WSTL), led by its CPE Business Unit, announced Monday that it has created and launched sales, marketing and distribution initiatives targeted in support of Internet Service Providers (ISPs).
The Company has structured a distinct sales channel and aligned resources in its CPE Business Unit, Customer Service Group, and manufacturing team to support the increasing requirements of Internet Service Providers. Westell will promote, assist in and accelerate the deployment of DSL services by ISPs through this strategy.
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"As DSL deployments continue to accelerate, we believe CPE will be provided in many different ways," remarked J. Nelson, Westell President and Chief Operating Officer. "In addition to traditional 'brick and mortar' retail, CPE will be offered by carriers, through e-commerce, and through Internet Service Providers in a variety of business models. Our ISP initiatives will help to address the needs of one of these important channels."
"Westell's DSL experience, technology and operational excellence will be tremendous assets in the ISP marketplace," remarked Manuel Andrade, Westell Vice President and General Manager of Channel Sales. "We feel ISP's want to provide their with customers trouble-free, high quality services and products to help differentiate themselves. Westell's WireSpeed modems, supplied by our CPE business unit, are plug-and-play for easy installation and are supported by the Westell quality standards that have won us awards from leading RBOCs. Our CPE Business Unit is extremely well positioned to support our efforts in this marketplace."
Westell Inc. provides DSL modems and routers through its CPE business unit and currently participates with several carriers and partners in the deployment of DSL services.
Westell Technologies, Inc., headquartered in Aurora, Illinois, is a holding company for Westell, Inc. and Conference Plus, Inc. Westell, Inc. manufactures and licenses DSL systems and value added CPE, and manufactures telecommunications access products. Conference Plus, Inc. is a multi-point telecommunications service bureau specializing in audio teleconferencing, multi-point video conferencing, broadcast fax, and multimedia teleconference services. Additional information can be obtained by visiting Westell's Web site at http://www.westell.com .
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