Hello Direct Names CIO Michael Young Chief E-Commerce Officer - Company Operations

Cambridge Telcom Report, Nov 22, 1999

Hello Direct, Inc., Tuesday announced that Michael Young, the Company's Chief Information Officer, has assumed the role of Chief E-Commerce Officer. Young will retain his duties as Vice President and CIO while serving in this new role.

"Michael has led the strategic development of information technology and systems that support our profit focused growth strategy," said Alec Glover, President and Chief Executive Officer. "As our e-commerce marketing and our information technology efforts increasingly merge, we're fortunate to have someone with Michael's skills and experience lead our effort to drive sales through our Internet channel and grow our current Internet customer base for the year 2000 and beyond."

"I am very excited to be entrusted with building on our considerable E-commerce successes. The exemplary work of everybody involved has resulted in on-line sales growing to 12% of our Q3 1999 total revenues, and the development of strategic marketing and sales alliances with over 500 on-line partners. I look forward to continuing this momentum, and to accelerating efforts to more fully utilize the Internet for customer service and support," said Young.

Young has been Vice President and CIO for Hello Direct since January 1999, and served as a consulting CIO with the Company for nearly a year before that. In his prior positions, Young designed and implemented new information systems that cut costs, improved customer service and increased production for such companies as Colgate-Palmolive, Kransco Group and Odwalla, where he served as Chief Operating Officer.

Hello Direct, Inc. (Nasdaq: HELO) is the leading developer and direct marketer of desktop telephony and equipment interface solutions, including headsets, teleconferencing, wireless, digital adapters, and related desktop products. Through a combination of distinctive catalogs, outbound telemarketing and Internet sales channels, the company offers a broad selection of commercial grade products and information which provide solutions to its customers' evolving communications needs. For more information on Hello Direct, Inc., visit www.hellodirect.com, the leading online source of telecommunications information, products and services.