[3] Ericsson Launches Major Promotion Offering Free Software to Link Mobile Phones and Computers - Ericsson Mobile Phones bundles Paragon FoneSync phonebook manager - Company Business and Marketing

Cambridge Telcom Report, Jan 10, 2000

Ericsson Mobile Phones is making it easier for consumers to link contact lists stored on personal computers to their mobile phone. Beginning today, consumers purchasing Ericsson's new T18d and T18lx tri-mode phones will receive a mail-in offer for free Paragon FoneSync phonebook manager software and a special data cable, a $79 value. FoneSync is the number one phone/computer synchronization software on the market and enables users to easily transfer contact information from a PC or laptop into the 250-name/number phonebook of the T18d/lx.

The new program runs through June 30, 2000 in the U.S. and Canada, and will be available through major wireless carriers and retailers. Ericsson will promote the offer through print advertising in major business and flight magazines and point-of-sale displays. A coupon in-packed in the T18d and T18lx packages will include information on how to get the free software.

According to Jeffrey Mandell, vice president of marketing/Region Americas for Ericsson Mobile Phones: "Everyone is extremely busy these days balancing their work and personal lives. The ability to synchronize phone numbers between a computer and a mobile phone will enable consumers to more easily stay in touch with family, friends and business contacts."

Paragon FoneSync is easy to use and compatible with most popular personal information management (PIM) software, such as Microsoft Outlook, Lotus Notes, Symantec ACT! and Goldmine. The promotional offer includes a CD-ROM containing FoneSync 3.1 Phone Book Management software, an RS-232 cable with an external charging port, and a user's guide.

The sleek and compact T18d/lx, positioned as the Ultimate Go-Everywhere phone, features the latest in tri-mode technology and optimal coast-to-coast coverage. It operates in digital TDMA mode in the 800 and 1900 MHz frequency bands and in analog mode in the 800 MHz range. The SilentVibe vibrating call alert silently signals an incoming call, while the Intelligent QuickFlip lets the user answer and end calls quickly. The T18d/lx provides up to 4 hours of talk time/80 hours of standby and can be restored in about an hour with the Rapid Charger (included). It stores up to 250 contacts that can be sorted into 10 groups each with a distinct ring sound from over 20 choices. It also has an integrated digital data/fax modem that supports wireless e-mail, faxing and browsing the Internet through a computer.

The T18d/lx will be available in volume in January 2000 and comes in champagne, copper, indigo and pewter. For more information on Ericsson products and accessories, log on to the new Ericsson consumer Web site, starting January 17, at www.ericsson.com/phones. Information is also available through the Customer Care Center at 1-800-ERICSSON (1-800-374-2776), outside the U.S. 919-472-7908.

Ericsson is the world's leading supplier in telecommunications. Headquartered in Stockholm, Sweden, it produces advanced systems and products for wired and mobile communications in public and private networks. Two out of five mobile calls are handled by Ericsson equipment. Since 1876, Ericsson has been active worldwide and presently has more than 100,000 employees working in 140 countries. The company launched the first digital mobile phone in 1992 and today is the second largest digital mobile handset maker. In the United States, Ericsson Mobile Phones is co-located in Research Triangle Park, North Carolina, and Miami, Florida. The company has had a presence in the U.S., its largest market, since 1902. More information on Ericsson/US is available at www.ericsson.com/us/consumer.>

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