Commtouch Launches Permission-Based Email Marketing Program With 10 Leading Online Brands - Company Business and Marketing

Cambridge Telcom Report, March 20, 2000

Leveraging superior email technology with a vast global distribution network, Commtouch (Nasdaq: CTCH), a worldwide leader in integrated email outsourcing services, Friday announced the launch of its permission-based marketing program with 10 online partners including eVite, InfoBeat, InternetWire, The Motley Fool, MyPoints, Petopia, Red Herring, Salon.com, Smart Age and ZDNet.

Permission-based email marketing services will be offered to the Commtouch network of more than 300 customers allowing millions of email users the opportunity to choose from a select group of well-known brands that provide email messages based on recipient preferences and interests. Commtouch partners can now choose to integrate the Opt-In program as part of their outsourced messaging platform by offering end users content and services from the most valuable ecommerce providers on the Internet.

Once registered, members are sent targeted email and electronic newsletters from specific providers they have selected. By delivering directly to the end user's email inbox select information they have personally requested, Commtouch also increases the stickiness of the Web-based email application.

"Permission-based email marketing from Commtouch demonstrates our commitment to providing the best outsourced email services and programs available today," said Commtouch Vice President of Marketing & Ecommerce, Rip Gerber. "By enabling our partners to build deeper relationships with their customers, Commtouch delivers even more value and revenues to each email box hosted. Nothing is stickier online than an email message you've asked to receive."

BET.com, the premier African-American portal and online urban music destination, recently added Commtouch messaging services and the Opt-In Program. "Commtouch has been very responsive throughout our working relationship," said Scott Mills, Chief Operating Officer of BET.com. "We have found the Opt-In Program to be a great addition to the content we currently deliver to our users. The value added benefits materialize through revenues generated from the program as well as the high activity rate on our site."

Serving 11 million active email boxes and more than 300 customers around the world, Commtouch has become a worldwide leader in Internet messaging by providing outsourced email and integrated multi-language communications services for numerous community sites and online corporations.

Commtouch delivers customers a comprehensive, integrated email service together with options for premium communications services and direct marketing opportunities.

Founded in 1991, Commtouch has offices in Silicon Valley, New York City, London and Tel Aviv. Additional Company information may be obtained by visiting www.commtouch.com.