BellSouth Mobility DCS Introduces Rollover, One Rate Plans; 'Never Lose Another Unused Minute' - Company Business and Marketing

Cambridge Telcom Report, May 1, 2000

BellSouth Mobility DCS has more new eggs in its basket than the Easter Bunny with four new product offerings.

The new products will make sure customers keep their unused monthly minutes, provide plans with no roaming or long distance charges in both the Southeast and nationally and give pre-paid customers unlimited local calls on the weekends.

The BellSouth Rollover Plan ensures that customers who don't use all of their minutes in a given month will automatically have the leftover minutes "rolled over" into the next month's allowance.

"When a customer buys minutes, they shouldn't have to worry about losing unused minutes every month," said Bill Clift, President of BellSouth Mobility DCS. "Rollover lets customers keep what they're paying for."

Customers -- both new and existing -- simply have to sign up for the plan either by calling BellSouth Mobility DCS customer service or by logging onto the http://www.bellsouth.com/wireless website.

"The beauty of the plans are their simplicity," Clift said. "Customers should never lose another unused minute."

Under the Southeastern and national One Rate plans, customers never have to worry about roaming or nationwide long distance. The service works on dual mode wireless phones that are available from BellSouth Mobility DCS.

The Southeastern One Rate plan will provide customers service in 11 states, including Alabama, Florida, Georgia, Kentucky, Louisiana, Maryland, Mississippi, North Carolina, South Carolina, Virginia and Tennessee as well as the District of Columbia.

"Many of our customers travel or conduct business mainly in the Southeast," Clift said. "This plan gives them the flexibility to call throughout the region without worries over long distance and roaming charges."

The National One Rate plan also offers free roaming and nationwide long distance, and is good throughout all 50 states. All three of the new services are available for customers who select a $35 a month plan.

Prepaid customers are also being offered a new service -- unlimited weekend local calling. Under the new plan, prepaid customers will be able to make unlimited local phone calls from 7:00 p.m. Friday until 7:00 a.m. Monday at no extra charge.

BellSouth Mobility DCS launched service in 1996 and became the first company in the Southeast and the third company in the United States to introduce the latest in PCS technology. The company provides GSM-based digital wireless service in North Carolina, South Carolina, eastern Tennessee and coastal Georgia, an area of more than 13 million people. GSM is the world's leading wireless technology, with more than 215 million subscribers in 142 countries. BellSouth Mobility DCS is a subsidiary of BellSouth Corporation (NYSE: BLS). FMI: www.bellsouth.com/wireless.>

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