Sprint PCS and Barnes & Noble.com Team to Offer Wireless Internet Shopping Nationwide on Sprint PCS Wireless Web - Company Business and Marketing

Cambridge Telcom Report, May 8, 2000

Sprint PCS (NYSE: PCS) and Barnes & Noble.com (Nasdaq: BNBN) Tuesday announced the nationwide availability of Barnes & Noble.com Internet shopping services on the Sprint PCS Wireless Web. Sprint PCS, the nation's largest and fastest-growing 100 percent digital nationwide wireless network, is now providing customers with another choice for nationwide access to two-way Internet shopping via the Sprint PCS Wireless Web with one of the world's largest Web sites, Barnes & Noble.com.

Sprint PCS continues to set the pace for the industry by providing top-notch wireless Internet services from world-class companies like Barnes & Noble.com. By using a Sprint PCS Internet-ready Phone, customers have instant access to the Internet and can shop on Barnes & Noble.com virtually anytime, anywhere, nationwide. Barnes & Noble.com, one of the world's largest e-commerce retailers, offers books, music, software, a store locator and e-Cards on the Sprint PCS Wireless Web.

"Shopping on the Sprint PCS Wireless Web just got better with the addition of Barnes & Noble.com," said Andrew Sukawaty, Sprint PCS president. "Not only can customers access the information they want, but they can also make purchases from Barnes & Noble.com via the Sprint PCS Wireless Web virtually wherever they are, nationwide. With so many Americans on the go, being mobile with instant and easy access to shopping is important. Together, Sprint PCS and Barnes & Noble.com are giving customers what they want."

Barnes & Noble.com services will appear on the Sprint PCS Wireless Web under the "Shopping" category. When customers visit Barnes & Noble.com they will be able to browse and shop for a variety of items including in-print, bargain and rare books as well as music and software. Customers will also be able to send e-cards wirelessly - an industry first for Barnes & Noble.com. In addition, customers can open an account with Barnes & Noble.com directly from their Sprint PCS Phone and can access a store locator and call Barnes & Noble brick and mortar stores nationwide.

"By teaming up with Sprint PCS, Barnes & Noble.com is giving our customers both an easy and convenient way to shop," said Carl Rosendorf, senior vice president, Barnes & Noble.com. "As more consumers adopt wireless devices, we are committed to exceeding customer expectations by providing three different channels to reach us -- our stores, Web site and now mobile devices."

Sprint PCS launched its Sprint PCS Wireless Web service in late September 1999, offering customers a suite of simple, user-friendly wireless data products and services. By using Internet-ready Sprint PCS Phones, customers can now shop, trade stocks online, browse select Internet-based content in real time, receive automatic personalized news features, weather, stock quotes, and e-mail updates, and connect to the Internet or corporate Intranet by connecting their laptop computer to their Sprint PCS Phone with a Wireless Web Connection Kit. The Sprint PCS Wireless Web is available anytime, anywhere on the Sprint PCS 100 percent digital, 100 percent PCS nationwide wireless network.

Sprint PCS customers can now access information from 18 different content partners directly on the Sprint PCS Wireless Web. Under the "Shopping" category, customers can now access such sites as Barnes & Noble.com, eCompare!, Amazon.com and Go2Shopping.

Sprint PCS operates the largest 100 percent digital, 100 percent PCS nationwide wireless network in the United States, already serving the majority of the nation's metropolitan areas including more than 4,000 cities and communities across the country. Sprint PCS has licensed PCS coverage of nearly 270 million people in all 50 states, Puerto Rico and the U.S. Virgin Islands. For more information, visit the Sprint PCS web site at http://www.sprintpcs.com . Sprint PCS is a wholly-owned tracking group of Sprint Corporation trading on the NYSE under the symbol "PCS."

Sprint is a global communications company at the forefront of integrating long-distance, local and wireless communications services, and one of the largest carriers of Internet traffic. Sprint built and operates the United States' first nationwide all-digital, fiber-optic network and is a leader in advanced data communications services. Sprint has $20 billion in annual revenues and serves more than 20 million business and residential customers.

Since launching its online business in May 1997, Barnes & Noble.com (Nasdaq: BNBN) has become one of the world's largest Web sites and the fourth largest e-commerce site, according to Media Metrix. Focused largely on the sale of books, music, software, magazines, prints, posters and related products, the company has capitalized on the recognized brand value of the Barnes & Noble name to become the second largest, and one of the fastest growing, online distributors of books.

Customers can choose from millions of new and out-of-print titles and enjoy a variety of related content such as author chats, book synopses and reader reviews. The site also offers thousands of bargain books discounted up to 91 percent, the most popular software and magazine titles, as well as gift items for every occasion. The company recently launched its Prints & Posters Gallery, a unique collection of images that can be produced on demand on museum-quality canvas or high-quality paper, and its eCards service, an exclusive selection of greeting card images that can be personalized and enhanced with animation and music. With access to Barnes & Noble's more than 750,000 in-stock titles, Barnes & Noble.com has the largest standing inventory of any online bookseller ready for immediate delivery. The URL http://www.bn.com makes the site easy to find.