WirelessVertical.com Serves Explosive Growth Market By Market-making for the Wireless Industry - Company Business and Marketing

Cambridge Telcom Report, May 8, 2000

WirelessVertical.com, Inc. announced Monday, serving the highly fragmented, enormous global market for the reuse, re-purposing, and recycling of wireless telecommunications equipment. For example, used and excess mobile phone handsets are refurbished and repackaged to become pre-paid telephones. Global quantities of handsets are quadrupling because the rate of handset replacement doubles from 1999 to 2001, while the total number of handsets doubles every twenty months. The value of bringing together buyer and seller lowers the costs and speeds results. The venture offers instant, global access to wireless products. The world benefits from better use of resources. Carriers, manufacturers, and consumers favor environmentally friendly re-use through a market that serves the life cycle of products.

"New developments and technological changes encourage ever more rapid replacement of assets in the wireless industry," according to James W. (Jim) Caruso, Chairman of the Board, "Billions of dollars in wireless equipment, from handsets to network switches, deserve new homes." Handset replacement is approaching 80% per year according to the Strategis group. Simultaneously, the number of differing combinations of standard in current handset models is fifty-seven, according to a count by Ovum Research. Mr. Caruso said, "Differing network frequencies, modulation, protocol and data capabilities drive the need for WirelessVertical.com's marketplace."

The WirelessVertical.com marketplace allows wireless telecommunications carriers, manufacturers, businesses, and governments an effective, online buying and selling experience. It solves difficult issues for companies seeking to sell wireless products online and off.

WirelessVertical.com, a "Cybermediary," brings together buyers and sellers, which the Yankee Group describes as a winning B2B business model. It creates marketplace power for the users, as only web-based solutions can. Efficient reallocation of assets serves the interests of all.

WirelessVertical.com is a web-based, online market-maker for business-to- business electronic commerce in wireless equipment. James Caruso, George Cresto, John Drake, and Phil Rocheteau founded the venture in 2000. The founding shareholders are Telecom Alley, Inc. and TQM Consulting, Inc. The Internet, Information Technology, and telecom experience of the founders brings customer-friendly solutions for buyers and sellers worldwide. We take pride in enabling environmentally friendly commerce that is commercially sound. WirelessVertical.com's clients include BellSouth and Alltel. For more information, visit the company's home page at www.WirelessVertical.com.