Finelight Strategic Marketing Communications

Risk & Insurance, Jan, 2004

Lindsay Resnick has joined Finelight Strategic Marketing Communications as senior vice president of business development. In addition to building business relationships for the agency, Resnick will spearhead the creation of a Finelight Chicago office. "His health care and marketing experience, most recently in the consumer driven health plan sector, brings the strategic thinking and business savvy skill sets our clients are seeking," said the firm's president, Sherman Rogers.

Before joining Finelight, Lindsay was chief marketing officer of HealthMarket, a consumer driven health plan. Previously, he was president of Radix Health Connection LLC, a specialized investment banking firm serving health insurance companies and managed care plans. He was a senior officer of Celtic Life Insurance for nine years, and held management positions at Blue Cross Blue Shield Association and the Massachusetts Department of Public Health.