Database marketing

Risk & Insurance, March, 2004

Harte-Hanks Inc. has announced the availability of Allink Insurance, a results-focused database marketing solution that combines analytics, marketing strategy and technology in a package tailored specifically for insurance marketers. This best-practice marketing solution is based on 20 years of experience with leading insurance companies in the United States.

Allink's database gives marketers targeted programs based on customer profiles to identify their most profitable customers, and develop sales and retention programs. Allink also includes analytics tools and reporting formats that enable insurance marketers to track results to develop and refine prospect/customer database segmentation and modeling applications. Allink provides core, standard functionality that represents 80 percent of typical solution requirements for Life and Health or Property and Casualty insurers who are developing relationship management and/ or database/direct marketing initiatives. Visit the Harte-Hanks Web site at www.harte-hanks.com, or call (800) 456-9748.