SA company has wine storage on the rack - Sponsor's Message - Bordex Wine Racks Australia

Business Asia, Nov, 2002

Chances are that when you walk into a bottle shop, hotel, restaurant or wine bar anywhere in Australia, or in many countries around the world--and the wine is displayed in a wine rack--that wine rack will more than likely have been made by Bordex in its factory in Dudley Park, a suburb of Adelaide.

Bordex Wine Racks Australia has been making wine racks since 1987. It is now firmly entrenched as one of the top five wine rack manufacturers in the world, and the largest in the southern hemisphere. Bordex is a very innovative and successful company.

The company started exporting in 1996 and has already won two awards, the first in 1998 when it took out the Emerging Exporter category at the Business SA Export Awards, and again in September 2002, the AusIndustry Small to Medium Manufacturing Award.

General manager Siva Selva, whose father founded the company, said a lot of hard work and an aggressive export drive over the past six years had increased turnover from $700,000 to $3 million a year, and staff from four to 25.

"I'm happy to say that the Commonwealth Government also had a hand in our success as we are a customer of its Tradex Scheme. When you are allowed to claim exemption from customs duty and GST, the benefits are significant, particularly with cash flow," Selva said.

"While I'm confident our product would have made it overseas without the support from Tradex, it probably would have taken longer. Tradex certainly made the task easier, as it provides a boost for relatively small export companies such as ours."

The Tradex Scheme, which is administered by the Government's business unit, AusIndustry, in the Department of Industry, Tourism and Resources, provides up-front exemptions from customs duty and GST on imported goods intended for re-export.

The Scheme aims to make Australia's exports more competitive by providing a simple mechanism to allow these costs to be stripped out at the time of import, thus providing immediate cash flow benefits and minimising red tape.

Further information on Tradex and other AusIndustry products and services can be obtained by visiting the website at www.ausindustry.gov.au or by calling the AusIndustry Hotline 13 28 46.