Sirius Rolling Out Commercial Satellite Radio Service

Communications Today, Feb 19, 2002

After more than 10 years in its start-up stage and $1.6 billion-plus in financing, Sirius Satellite Radio Inc. [SIRI] on Thursday became the second satellite radio service to begin revenue-generating service since last September.

Rival XM Satellite Radio Inc. [XMSR] already has amassed more than 30,000 subscribers since its service launch in late September and Sirius is trying creative marketing to build an identify of its own quickly. Sirius is experimenting with a different promotion in each of the four cities where it launched service to determine which one spurs the most sales, Sirius Chief Executive Officer Joseph Clayton told PBI Media's SATELLITE NEWS in a phone interview from Jackson, Miss. >TK