Business Services Industry
White House backs P3P online privacy moves
Internet Business News, June 23, 2000
INTERNET BUSINESS NEWS-(C)1995-2000 M2 COMMUNICATIONS LTD
The White House has supported an Internet industry initiative aimed at boosting online privacy through design changes to websites and browsing software.
The new technical protocol called P3P (Platform for Privacy Preferences) underwent its first public test of how similarly engineered software applications would mesh in New York on Wednesday 21 June.
Industry players such as Microsoft and America Online's Netscape have pledged to rebuild their web browsers to support the new designs.
P3P is supposed to provide users with a clear understanding of how their personal data will be used by a website while operators can use P3P to explain their privacy practices in a format that can be retrieved automatically by software.
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