Permission-based e-mail marketing arrives in Britain

Internet Business News, May 24, 2000

INTERNET BUSINESS NEWS-(C)1995-2000 M2 COMMUNICATIONS LTD

A new permission-based e-mail marketing company called OK-mail has commenced operations in the UK.

Claiming to be the first of its kind in Britain the company will provide marketing professionals with access to targeted e-mail lists covering consumers who have already given permission to be sent commercial messages.

The lists are created by OK-mail via partnerships with e-businesses and traditional companies with web sites which will be paid a royalty for each e-mail address provided from their sites and used in a marketing campaign.

((Comments on this story may be sent to info@m2.com))