Business Services Industry
New report shows online advertising spend on the decline
Internet Business News, Dec 6, 2001
INTERNET BUSINESS NEWS-(C)1995-2001 M2 COMMUNICATIONS LTD
According to a report issued by the Internet Advertising Bureau, online advertising revenue continued to decline during 3Q'2001.
In total, revenue from advertising sales reached USD1.79bn for the quarter. This was down from USD1.97bn for the same quarter in 2000 and USD1.87bn in 2Q'2001.
The chief executive of Meyers Report, a research firm, has predicted that online advertising spending will increase by 10% next year.
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