Business Services Industry
Two search providers turn to Yell.com's directory services
Internet Business News, March 6, 2001
INTERNET BUSINESS NEWS-(C)1995-2001 M2 COMMUNICATIONS LTD
Yell.com has announced two new agreements aimed at providing Yell.com content to a wider audience via two separate search providers.
The first agreement is with Freeserve and will see Yell.com becoming the business directory service of choice on the Freeserve.com consumer portal. The main points of this agreement is that there will be links to Yell.com on the Freeserve home page, search page and throughout consumer content channels.
The second is with Ask Jeeves. From now on surfers that ask the 'Internet butler' a question will receive an answer that may include links to relevant pages on Yell.com.
To back up the new agreements Yell.com has started a UK TV advertising campaign across ITV, Channel 4, Channel 5 and satellite channels featuring the strapline 'Don't Search, just Yell.com'.
((Comments on this story may be sent to info@m2.com))
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