Business Services Industry
US shoppers do research online and buy in stores shows Vertis survey
Internet Business News, August 1, 2002
INTERNET BUSINESS NEWS-(C)1995-2002 M2 COMMUNICATIONS LTD
Advertising and marketing services provider Vertis has commissioned a survey that looks at US online purchasing activity.
In total, 39% of US adults claimed to research products online then buy them from traditional stores. This figure varies depending on the type of product to be purchased. For example, 63% of all those purchasing MP3 players researched online then bought traditionally.
Just 10% of all those questioned preferred to research the price and details of an item in a store then buy it online.
The survey was carried out by Marshall Marketing and Communication and was completed by polling 3,000 US adults.
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