Business Services Industry
BT Openworld finds UK men more willing to buy online content than women
Internet Business News, August 1, 2002
INTERNET BUSINESS NEWS-(C)1995-2002 M2 COMMUNICATIONS LTD
BT Openworld, the mass market Internet division of BT, has completed a survey looking at the online buying activities of UK Internet users.
The research revealed that 50% of all men questioned were currently buying online content compared to just 26% of women. Business advice or tools and music were found to be the most popular items of online content bought by men with 30% having downloaded music and 24% business-related content.
When it came to age, the 20 - 30 age group were found to be the most active online purchasers with 75% having paid for music or business advice at least once in the past year.
The main stumbling block for women was security - 70% claimed that they would be happier buying goods, services or content on the Internet if they did not have to disclose their credit card details.
((Comments on this story may be sent to info@m2.com))
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