Thomas Register conducts survey on direct vs Internet marketing

Internet Business News, August 16, 2002

INTERNET BUSINESS NEWS-(C)1995-2002 M2 COMMUNICATIONS LTD

Online information resource Thomas Register has conducted a piece of research on how online marketing compares to in-person marketing.

The survey found that direct sales were believed to have the greatest return on investment with 32% of buyers claiming that direct sales were better than online marketing. This compares with 15% of all those questioned that said Internet marketing conveyed the higher return on investment.

The survey questioned 760,000 buyers from the manufacturing, engineering, wholesale trade, distribution and government sectors.

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