Business Services Industry
Thomas Register conducts survey on direct vs Internet marketing
Internet Business News, August 16, 2002
INTERNET BUSINESS NEWS-(C)1995-2002 M2 COMMUNICATIONS LTD
Online information resource Thomas Register has conducted a piece of research on how online marketing compares to in-person marketing.
The survey found that direct sales were believed to have the greatest return on investment with 32% of buyers claiming that direct sales were better than online marketing. This compares with 15% of all those questioned that said Internet marketing conveyed the higher return on investment.
The survey questioned 760,000 buyers from the manufacturing, engineering, wholesale trade, distribution and government sectors.
((Comments on this story may be sent to info@m2.com))
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