Business Services Industry
New eMarketer research looks at e-mail marketing methods
Internet Business News, Jan 30, 2002
INTERNET BUSINESS NEWS-(C)1995-2002 M2 COMMUNICATIONS LTD
According to eMarketer direct HTML remains the preferred e-mail marketing method of US advertisers.
In total, 54.2% of e-mail marketers used HTML format direct e-mail during Q4 2001, up from 34% in 2000. Newsletters or e-zines were used by 20.8% while text format direct e-mails were used by 16.7%.
Of all the e-mail marketing campaigns in Q4 2001, 57% were for retail and consumer companies.
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COPYRIGHT 2008 Gale, Cengage Learning
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