Business Services Industry
DoubleClick survey shows US e-mail marketing budgets set to rise
Internet Business News, June 28, 2002
INTERNET BUSINESS NEWS-(C)1995-2002 M2 COMMUNICATIONS LTD
Online marketing company DoubleClick has compiled a new survey looking at e-mail marketing budgets in the US.
The company found that approximately 61% of all the marketers questioned were expecting their e-mail marketing budget to increase over the next year. When it comes to overall marketing budget, 50% expect their total to rise while 23% are predicting a decline for their company.
Online advertising was considered to be the third most commonly used form of advertising behind print and direct mail.
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COPYRIGHT 2002 M2 Communications Ltd.
COPYRIGHT 2008 Gale, Cengage Learning
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