Internet Consumer Confidence Index shows first decline

Internet Business News, March 27, 2002

INTERNET BUSINESS NEWS-(C)1995-2002 M2 COMMUNICATIONS LTD

According to market research company ACNielsen and Internet portal Yahoo!, consumer confidence in the Internet dropped from the final quarter of 2001 to the first quarter of 2002.

The decrease was reportedly the first in the Internet Confidence Index since it began in June 2001. The largest reduction in confidence was amongst the 18 to 24 age bracket, compared to the 35 to 45 age group which remained level.

Both companies have attributed the decline to concerns from heavy Internet users over e-commerce, customer service and product delivery.

The survey is conducted quarterly amongst 1,000 individuals.

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