Business Services Industry
IAB finds UK online advertising revenues increasing
Internet Business News, May 20, 2002
INTERNET BUSINESS NEWS-(C)1995-2002 M2 COMMUNICATIONS LTD
The Interactive Advertising Bureau (IAB), an advertising industry organisation, has revealed that online advertising in the UK grew by 7.1% in 2001.
The organisation also found that TV revenues from advertising fell by 11% in the same timeframe. In total, GBP165.7m was spent promoting brands on UK web sites in 2001, up from GBP154.7m in 2000.
This was reportedly caused by advertisers spending money online rather than on TV or newspaper ads, according to the organisation.
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