Business Services Industry
Research shows B2B click-through rates reach 25% for marketing campaigns
Internet Business News, Sept 4, 2002
INTERNET BUSINESS NEWS-(C)1995-2002 M2 COMMUNICATIONS LTD
A study by research company Harte-Hanks suggested that permission-based B2B e-mail marketing campaigns can produce response rates of between 1.3% and 25%.
Click-through response rates for market research B2B campaigns proved to be between 4.1% and 21%.
According to the research the click-through response for e-mail B2B sales promotion campaigns varied between 1.7% and 10.3%.
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COPYRIGHT 2002 M2 Communications Ltd.
COPYRIGHT 2008 Gale, Cengage Learning
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