Strategy Analytics report shows US broadband users willing to swap to a cheaper service

Internet Business News, May 30, 2003

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Research and consulting firm Strategy Analytics Inc has completed a survey and found that the majority of broadband subscribers in the US would consider switching their account if they spotted a cheaper offer.

Specifically, 68% of all those asked would think about changing their broadband account if another company started up a similar service at 10% to 15% less that what they currently pay. Other results showed that most customers are still using their broadband connection to carry out the same activities as they did with a dial-up connection - e-mail, shopping and online searching.

The survey polled 525 US broadband households throughout May 2003.

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