Business Services Industry
Online Publishers Association presents findings of study into media habits of 18 to 34 year olds
Internet Business News, April 21, 2004
INTERNET BUSINESS NEWS-(C)1995-2004 M2 COMMUNICATIONS LTD
The Online Publishers Association (OPA), an organisation formed to help online publishers become more attractive to advertisers, has released the results of a study into the media habits of 18 to 34 year olds.
The research conducted by Greystone Communications revealed that media use has become part of the lifestyle for this age group. The results also showed that 18 to 24 year olds or 'unsettled' adults such as college students have unpredictable schedules demanding convenience and accessibility from media sources, while 25 to 34 year olds or 'newly settled' adults tend to have a set time for media use.
The study which covers all aspects of media from television to publishing will be presented in eight cities across the US as part of the OPA's 'Eyes on the Internet 2004' road show. Full details of the dates and cities are available at Online-publishers.org.
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