Yahoo! enters into multi-year agreements with Cars.com, Forbes.com and Ziff-Davis Media

Internet Business News, Oct 17, 2007

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Internet company Yahoo! Inc (Nasdaq:YHOO) announced on Tuesday (16 October) that it has entered into significant display advertising agreements with Cars.com, Forbes.com and Ziff-Davis Media.

According to Yahoo!, these agreements represent a build-out of the company's network of premium publishers, which will benefit advertisers, publishers and users. These agreements are expected to enable marketers to reach their target audiences with high-value inventory on Yahoo! and across the Web.

The agreement between Yahoo! and Cars.com, an online automobile marketing site, is expected to increase opportunities for advertisers to reach a highly qualified, specific audience of in-market consumers interested in purchasing cars. It will also give advertisers the ability to extend their access to those consumers on both Cars.com and the Yahoo! network.

The alliance of Yahoo! and Forbes.com will provide Forbes.com the ability to extend the reach and frequency of targeted display advertising to its consumers across Yahoo!'s network of leading Web sites, Yahoo! said. In addition, Yahoo! will include some Forbes.com display inventory as part of Yahoo!'s finance package to advertisers looking to reach users interested in finance, including key business leaders.

Also, the Yahoo! and Ziff-Davis Media agreement is expected to provide advertisers with additional opportunities to communicate with and engage technology and video game buyers who are active across Yahoo!'s network of premium Web properties, enabling marketers to further support their strategies to create a voice with influential consumers.

Financial details of the agreements were not disclosed.

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