Business Services Industry
Official NBA Chinese mobile website launches
Internet Business News, Sept 17, 2007
INTERNET BUSINESS NEWS-(C)1995-2007 M2 COMMUNICATIONS LTD
KongZhong Corporation (Nasdaq:KONG), a Chinese provider of wireless value-added services and a wireless media company, and the National Basketball Association (NBA), a global sports and entertainment brand, jointly announced on Friday (14 September) a multi-year cooperation agreement and launched the official NBA Chinese mobile website.
Under the terms of the agreement, KongZhong will operate the official NBA Chinese mobile website, which users can visit on their mobile phones at CN.NBA.COM. The site will broadcast live selected NBA games in their entirety and provide video clips of NBA game highlights, news, scores, game and player updates, player interviews, blogs, TV schedules, wallpaper and ringtones. In addition, the company can develop and market NBA-related wireless value-added products.
KongZhong said it expects to generate mobile advertising revenues and wireless value-added revenues, as well as to increase the popularity of Kong.net. No financial details were disclosed.
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